Topic: Semantics, SEO, and Link Text

Does any data exist about the effect of link text on SEO?  i know that from an accessibility/usability standpoint, the more descriptive the text, the better.

Here is a more concrete example:

I'm working with a brand that has a sub-section on a specific keyword, they want to be "SEO optimized" for.  So, I link to their sub-sections like so:

<link>[Brand] [keyword]</link>

They want to have the link look like so:

[Brand] <link>[keyword]</link>

Does data exist for things like this?

Re: Semantics, SEO, and Link Text

Matt,

Not sure if this is something you've already done, but I usually check SEOMoz when I'm looking for good information on SEO. Rand Fish published a Ranking Factor article in April that included responses from 37 SEO leaders.

Aaron Wall published an article last year on the depreciation of anchor text. In his comments, he included some recommendations on link text.

Last edited by Deborah (2007-07-30 14:58:57)

"Change is inevitable, growth is intentional" - Glenda Cloud

Re: Semantics, SEO, and Link Text

Deborah, your second link doesn't work (it seems like it's formatted incorrectly) Correct here

"Take up your cross before your crown" :: http://no-spec.com

Re: Semantics, SEO, and Link Text

pnomolous - thanks for correcting the link!

"Change is inevitable, growth is intentional" - Glenda Cloud

Re: Semantics, SEO, and Link Text

Thanks Deborah!