11 comments | Posted: 7 November 06 in Featured, by Matt Heerema
I love The Crossings’ website. Phil and Ryan at Intereactive.net have done an excellent job putting this together. From a design perspective, detail abounds. From the intricately textured background, to the finely finished decoration on the corners of the content frame, to the subtle “weathering” on the images and other graphical elements in the content, this site was created with care.
The highlight images for each section are beautiful, though not sure how relevant all of them are to their particular section. Perhaps that doesn’t matter, they add a lot of atmosphere to the site. The organization of the site is very clear and straightforward and easy to get around. The blog has some excellent content, the right balance of serious and fun, it adds a lot of personality.
There are really only two things I would change. The welcome text – there are two paragraphs of “welcome” lingo that really don’t say much, “happy talk” as it is called by some. I think people realize that they are on your web site, because your logo, title text, and URL are very clear. Also, people don’t need an invitation to browse your site.
There is one sentence out of that pile of words that is incredibly useful: “The Crossings is a community of Christ followers gathering in the Katy area that exists to transform lives into disciples of Jesus Christ.” Get rid of everything else, and put this in large text.
Also, the “time/location” and “about the crossings” links below that text get lost at the bottom of the page. I would move them towards the top. But that’s just one man’s opinion. Overall, The Crossings has an excellent website that will serve them well.
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