Your Pastor Needs A Blog
7 comments | Posted: 27 September 06 in General, by Justin Thorp
While I was in college, one of the most important decisions I made was to find a strong local church. When I went to church, I quickly tried to get a sense of what the church was all about. I paid attention to the music, the theology, the people, and the pastor. I wanted to have a pastor I could relate to. I needed a man who was genuine and real.
How much time have you spent with your pastor lately? Have you had the time to form a solid and genuine relationship? Pastors these days have to do more then just preach. They are teachers, managers, executives, and some times even politicians. Their time is precious. They need to have a way to communicate with the whole church congregation in a real, open, and genuine manner.
Blogging is a tool that can help facilitate this type of communication. In their recent book Naked Conversations, Robert Scoble and Shel Israel define a blog as “a personal web site with content displayed in reverse chronological order. New posts are placed at the top of the page instead of the bottom, making it easy to see what has changed.”
Your pastor needs a blog. But what could he blog about? He could blog about himself. He tells his story and allows the members of the congregation to get to know him on a human level. They get to see him as a real person and not just a man in robes, who stands at a pulpit on Sundays. Writing out life reflections will also be beneficial for the pastor. Writing a blog entry about an experience will help to provide him clarity of thought regarding that experience.
He could write about issues that happen during the week. Sometimes important things happen at church that people need to know right away, things which the Sunday bulletin simply cannot convey soon enough. Pastors can use a blog to quickly address issues. The words used are more authoritative because they wrote it themselves. Addressing an issue right away will also help to control the potential gossip that could happen during the week.
Pastors could also use their blog to help flesh out sermon ideas. The best sermons that I have heard are ones that address real issues that are being faced by the pastor or the members of the congregation. The pastor needs to have a concrete way of having a conversation with the members of the congregation. The pastor could use a blog to write out a sermon idea during the week. He could get feedback during the week and then change the sermon so that when he gave it on Sunday it could be addressing issues more directly faced by the congregation.
Blogging is a substantial tool for your pastor to communicate about what is happening with himself and the church. What tools could he be using to blog? There are many out there. If you are looking for something that is free and simple, you could check out WordPress.com or Google’s Blogger. I am sure there are many others. If you have a good favorite blogging tool, drop a comment on this post with the name and URL.
A pastor is such an important person in your spiritual journey. He is a shepherd that will provide you with spiritual guidance. Would you really want to trust someone with this role that you did not have a relationship with, that you didn’t know?
Blogs are going to help your pastor better communicate who he is and the issues are that he is facing. It is one way that the church can use the Web to better spread the gospel. Today, people today are looking to the Web to get initial impressions about everything. Churches need to take the Web seriously as a way to communicate with people new and old.
- Blogger – http://www.blogger.com
- Church Marketing Sucks – http://www.churchmarketingsucks.com/
- Scoble, Robert, and Shel Israel. Naked Conversations. 1st ed. Hoboken: Wiley Inc., 2006. – http://tinyurl.com/kof2z
- ProBlogger by Darren Rowse – http://www.problogger.net/
- Wordpress.com – http://www.wordpress.com
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